How Relisting Helps to Make More Sales on Poshmark

The other day I received a comment on Poshmark from another user who seemed upset with me. She liked a jacket I had listed, but I took it down and relisted it. She was frustrated that I deleted and relisted the item when she wanted to follow it.

So I shared with her why relisting is essential for sellers to make more sales. I thought I should share it with you here today too.

Several tips and strategies go into being a successful seller on Poshmark. You know about taking great pictures, writing thorough descriptions, and pricing your items to allow for offers. Another major strategy:

Relist your items and relist often

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** If you don’t have a Poshmark account, you can receive a free $10 bonus when you sign up with my code SFGIRL2015.

** On Mercari, you can get $10 when you sign up with the code JENMHM.

What is relisting?

Relisting is exactly what it sounds like. It’s making a new listing of the same item you’re selling and deleting the old one.

Why not just share your listings?

Sharing doesn’t have the same impact as relisting.

When you share your listings to your followers, a few things happen:

It goes to your followers’ feeds. Your followers may see it. If you have 1,000 followers, that’s a maximum of 1,000 potential views. But how many of those people are scrolling through their feed at that exact time? It’s likely not that many. And how many people will want to buy your item? Probably even less.
Your item will go to the top of the brand’s listings when sorted by “just shared”. “Just shared” is the default view when you search for a brand or item. But I don’t know anyone who’s primary interest is in what’s been shared. If you’re searching for an item, you likely want to see the newest items that have been added or what’s most relevant to you.

Sharing your listings reaches an untargeted audience. You can reach a more targeted audience by relisting your item. Your chances of someone seeing an item, liking it, and possibly even buying it are higher when you relist than share.

Most purchases on Poshmark are made by people searching for a specific brand or item, for example, a Lilly Pulitzer Sophie dress.

Many people also follow the brands they like and want to buy. If I like Lilly Pulitzer dresses, I will follow the brand. Then I’ll regularly see new listings by

Checking for new Lilly Pulitzer listings under “just in”
Seeing the item when the brand is promoted in my feed. (add pics)

When you relist, your item goes to the top of the search under “just in”. Someone who is searching for the newest Lilly Pulitzer dresses listed under “just in” is going to see your item higher in their search results.

What about pricing?

Another reason to relist is that you can raise the price of your item. Let’s say you have a Lilly Pulitzer dress listed for $50. You know the lowest you want to sell it at is $40.

Original listed price: $50

Your offer to likers: $40 + $4.99 shipping

Closet Clear Out price: $40

You’ve made several private offers to likers and you’ve dropped the price to $40 during Closet Clear Out. No one has bought it and you have no wiggle room to lower your price further.

You don’t want to leave it listed at $40. Someone might even come along and offer you $30, which is too low for you. You don’t have a cushion to offer discounts. The best thing to do now is relist the item for $50.

People who are interested in Lilly Pulitzer items will search for new “just in” items and see yours with the original price $50. They may like it and then you’re free to make them an offer for $40. You start the cycle of listing and lowering the price over again.

How do you relist?

There are two ways to relist on Poshmark:

1) The traditional way

You relist by clicking on the “sell” or “sell on Poshmark” button, enter your pictures, copy and paste the title and description over, click on everything else, and enter the price. Don’t forget to delete the old listing so it doesn’t look like you’re selling two of the same thing.

This way takes longer but you’re guaranteed that your item will show up as “just in”.

2) Use the COPY button

In the weeks leading up to this post and shortly after, you could use the copy button and your listing would always show as “just in”.

Poshmark changed this recently citing a better buyer experience. Now when you use the copy button, it may just show your listing as updated. It won’t show under “just in”.

They say that it will show as “just in” when you copy old listings. How old is an old listing? Poshmark won’t say.

When I contacted Poshmark to ask how old is an old listing, they said they couldn’t tell me because it’s propriety information. That’s silly because I could figure it out with simple trial and error. I could copy a 1-day old listing one day, a 2-day old listing the next day, and so forth until I find the answer.

In seller circles, the word is 60 days. If you use the copy button for an item over 60 days old, it should show up as a new listing.

For now, I’ll be sticking to the traditional way of relisting, even if it takes longer, because I relist my items frequently.

The “copy listing” button on the Poshmark website

What about all the likes?

A lot of people don’t want to lose all the likes that an item already has. Maybe it took them weeks or months to get that many likes.

The likes don’t matter if no one buys the item at the lowest price you want for an item.

A lot of people like items simply to like them. They have no intention of buying. They’re simply interested in the item or are assessing how much you’re selling an item for because they’re selling the same thing.

Say a person who liked your Lilly Pulitzer dress wants to pay a maximum of $20 for it. That person isn’t your customer. You have to find a customer who’s willing to pay the $40 that you want. So don’t mind losing the likes. You’ll get new ones.

How often should you relist?

How often you relist is up to you. Some sellers relist once a month while others relist more frequently.

I relist anywhere from 2 times a week to once every two weeks now that the new copy feature makes it quick and easy. I don’t relist every item in my closet, only the ones that I’ve discounted to try to sell.

Closet Clear Out has been happening every Sunday over the past few months. Sometimes it happens twice a week. I lower my prices on Sunday to take advantage of the Poshmark-paid discounted shipping. If an item doesn’t sell, I relist it on Monday or later in the week when I’m short on time.

The best frequency is the one that works with your schedule. Everyone has a different amount of time to spend on Poshmark and a different idea of how frequently they want to lower the prices of their items.

Does this work for other platforms?

Yes! Any platform where your items fall further down in search results over time, you’ll want to relist your items to get them back to the top.

I also sell on Mercari and eBay. Relisting works on both platforms to different degrees.

On Mercari, relisting is even more critical because there’s no way to bring your items to people’s attention. There’s no feed and share button. When people search for an item, both sold and for sale items show up in search results. Many people will not make it to the bottom of the search results where your item might be.

Your best bet is to relist your items frequently at your original price. Then make offers or drop your price as you’d like.

eBay is a little different. Listings have a time limit such as 30 days. There’s also an option to automatically relist your items, which means less work to maintain them.

While eBay doesn’t state it, listings do get stale and drop in search results. If you don’t have to pay insertion fees, then you might find it worth your time to manually relist your items.

After I explained this to the Poshmark user who was frustrated at my relisting items, she understood why I do it and thanked me for sharing the strategy with her. It’s a simple concept but helpful to getting more attention to your items and more sales.

Have you tried relisting your items? What do you think of it?